Date Published: 9th September 2015

Is YouTube taking over the world?

YouTube has been around since 23 April 2005, but no one predicted the amount of scope that the video sharing platform had. Jump to 2015 and there is now 300 hours of video uploaded every minute, with over 1 billion users that have created accounts on the site.

There is now more than a million channels earning revenue from the Youtube Partner Programme, with thousands of channels earning six figure salaries from their video content. However, YouTube takes 45% of the money made on advertising from videos, before the content creator even smells any money.

Felix Kjellberg the creator of the YouTube channel Pewdiepie is currently the highest subscribed YouTuber with 38 million subscribers. The 25 year old Swedish YouTuber started the channel in 2010; he posts weekly gaming videos.

‘YouTube – The World’s most popular video sharing platform.’

Google bought YouTube in December 2006 for $1.6 billion, they must have seen the potential as they made $7.2 billion in advertising revenue alone in 2014.

There are hundreds of other video sharing platforms, and although some YouTubers are taking the leap and breaking free from YouTube, with the promise of a higher revenue share, these other competitors do not have the millions of active subscribers, and are not as well established.

67% of the active YouTube accounts are owned by the 18-34 demographic, who watch a variety of gaming, makeup tutorials, clothes hauls, parodies, daily vlogs (video blogging) and prank videos. As YouTube only requires an email address and internet access, it is extremely accessible and is available in 61 languages, allowing subscribers to view content from all over the world.

The comment section allows subscribers to interact with each other and their video making idols. Although the most popular YouTubers do not regularly reply, they claim to read all of their comments, and are also available across other Social Networking sites, such as Twitter, Facebook and Instagram. Some people say that YouTubers are becoming more respected than ‘real’ celebrities; perhaps this is due to them being normal people who have issues and problems like the rest of us – making them relatable. YouTubers are very hands on with their content, and can gage which types of their videos are most popular, and will therefore, adapt their content accordingly.

Have you heard of Zoella, SacconeJolys and Jim Chapman? They are some of the most popular YouTubers in the UK at the moment, who are making a comfortable living out of their videos.

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