Category
Brand Identity
Services
Strategy, Design, Website
Location
Malvern, England
Bravedog partnered with 3SDL in Malvern to rethink and rebuild their brand identity from the ground up. While the business had carved a reputation in defence and technology, its brand presence lagged behind – fragmented, inconsistent, and failing to cut through in a competitive market.
Bravedog worked closely with the leadership team to capture the company’s story, values, and market position, shaping them into a clear, modern identity that reflected 3SDL’s expertise and ambition.The result was a cohesive visual and verbal identity – from logo and design system through to tone of voice and marketing collateral.
By presenting a credible, future-facing image, 3SDL was able to engage stakeholders more effectively, position itself more competitively, and strengthen its reputation within the sector.
Lead creative: Matt
Graphic designer: Andrew
Strategy lead: Nick
Project manager: Sue
Timeframe: 4 Month > ongoing
Budget range: £25k+
"Bravedog has been an important strategic partner to 3SDL over many years. They’ve helped shape our positioning, supported our growth, and delivered a brand identity that elevates our marketing and presence at key defence and security events. Their work has given us consistency, credibility, and the ability to carve a niche in a complex and competitive sector."
- CEO, 3SDL
