Ideas, insights, opinions and blurry eyed Sundays.

1.23.2026

Local Identity Is the New Premium

As global branding becomes generic, local identity is emerging as a premium asset for trust, authenticity and long-term brand value.

AI Didn’t Kill Designers. It Killed Lazy Design.

AI is not replacing designers. It is exposing lazy creativity and elevating strategy, taste and decision-making as the real value drivers.

New Year Ambition vs Old Brand Limits

For B2B SMEs, the New Year is the ideal time to align brand strategy, identity and websites with ambition. Reset perception, strengthen credibility and be ready for an early spring relaunch.