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Improve International PgCs Positioning

We were asked by Improve International to enhance their brand positioning as the leading provider of customisable PgCs, and persuade prospects to join their veterinary education programmes.

A key part of our solution was the design and build of a dedicated microsite. This became the central platform to showcase their customisable PgCs, deliver clear messaging, and guide prospects through the journey from awareness to enrolment. Alongside the refreshed identity and marketing collateral, the microsite provided consistency and impact across every touchpoint.

The result was a sharper, more confident offering with a digital hub at its core - building trust, driving engagement, and reinforcing Improve’s position as the go-to provider in veterinary postgraduate education.

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The Project

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Project summary

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Project team

Project lead: Nick

Creative lead: Matt

Copywriter: Rob

Project scope

Timeframe: Two months > ongoing

Budget range: £15-£20k

Client review

"Bravedog helped us sharpen our brand and communicate what makes us unique. The new identity and microsite gave us consistency and direction, making it much easier to engage prospects and showcase our customisable PgCs. Their team challenged our thinking in the right way and delivered work that has made a real difference."

- Head of Marketing, Improve International

Designers,
thinkers and
makers and
doers.

New venture? Tired brand? Collateral not cutting through? We’ll help you shape it, sharpen it, and get it working. We’re based in Swindon. But we’ve got legs.

Let's work together

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