Category
Brand Identity
Services
Naming, Strategy, Design, Website
Location
Cheltenham, England
Hooble came to Bravedog as One Click Cloud - a cloud hosting business with great potential but an outdated logo and identity that didn't live up to their ambition. The old name and visuals felt generic, leaving them struggling to stand out in a crowded sector. They needed more than just a refresh - they needed a complete rebrand.
Our undertaking was to create a new name and identity that would be distinctive, memorable, and flexible enough to grow with the business. The result was Hooble - a bold, energetic name with personality. We designed a fresh logo, visual system, and tone of voice that gave the brand confidence and consistency across every touchpoint.
The transformation was immediate. With a new name, new look, and unified identity, Hooble was able to reposition itself as an innovative, future-focused business. The rebrand gave them the credibility to engage new audiences, strengthen recognition, and stand apart from the competition.
Creative: Matt / Nick
Graphic Design: Andy
UX/UI Design: Matt C
Project manager: Claire
Timeframe: 4 Months > ongoing
Budget range: £20k+
"Bravedog took us through a complete transformation - from coming up with a new name to delivering a full rebrand. They understood what we wanted to achieve and gave us an identity that feels bold, memorable, and future-ready. With their help we're now growing the business with real purpose."
CEO, Hooble
